Elan Paradise

The multiplex is the part to notice. Elan Paradise, pitched as Gurgaon's first concept-based high-street retail development, puts ground-level shops, an upper-level food and beverage court open to the sky and a multiplex on one 3.35-acre site in Sector 50. That cinema gives the project its own footfall driver instead of relying on the shops alone. It is registered under RERA with registration number GGM/584/316/2022/59. You can check it on the state RERA portal before booking.

The project is aimed at investors and business owners looking for retail or F&B space in an established residential pocket. It sits inside the Nirvana Country pocket, with a claimed 1,500-acre residential catchment around it, and that dense, settled population is the heart of the retail case. Golf Course Extension Road, NH-8 and Sohna Road are all close by, and the neighbours include schools and office parks, which add weekday traffic.

DPS International Edge is only about 0.2 km away and Paras World School about 0.9 km. Spaze Itech Park is about 1.9 km and Universal Business Park about 2.1 km. The nearest metro station is about 10 minutes away, and IGI Airport about 20 minutes.

The design, by UHA London with architecture by ARCOP, moves away from the flat corridor of a typical strip mall. Panoramic glass lifts rise through a central atrium with a waterfall, the open-to-sky F&B court and terrace restaurants sit up top, and the facades are LED-accented. The shops are double-height and road-facing, which helps with frontage and visibility.

The complex is centrally air-conditioned, with high-speed escalators serving all retail levels, ample parking, power backup covering all units and 24x7 security with CCTV, and professional facility management runs the building. Alongside fine dining, food courts and the multiplex, there is a fitness centre and gym, as well as sauna and spa facilities.

Lower ground retail units range from 550 to 1,250 sq.ft and ground floor retail from 500 to 1,350 sq.ft. First floor retail runs from 300 to 1,250 sq.ft, and the second floor food court units from 500 to 1,000 sq.ft. Ground floor retail starts from around ₹1.5 Cr, while the other levels are price on request. Prices move, so check the current sheet.

The payment plan is 50:50, with 50% on booking and 50% on offer of possession. The developer also states a 12% per annum assured return during construction, but read that as a clause in your agreement, not a guarantee.

A multiplex anchor, a big settled catchment and double-height frontage are genuine strengths for a retail asset. For an NRI investor, a unit in a well-anchored building is easier to lease remotely than a standalone shop, and ground floor units close to the entrances usually hold up best. Keep in mind, though, that the 50:50 plan asks for half the money upfront, which is a meaningful commitment while the building is still going up. Before paying, read the assured return clause, check the possession date and understand how leasing will work after handover.

Elan is a Gurugram developer that built its name on retail and commercial projects, and only later moved into big-ticket housing such as Elan The Presidential and Elan The Emperor in Sector 106. Commercial space is its home ground, which is worth knowing when you are judging a retail scheme from it.